TikTok - Heads Up
Broadcast Commercial

It was an absolute dream to be able to work with some of our favorite TikTok creators and not to mention THE Gabrielle Union herself on this project. We were tasked with making a spot that spoke to all the feelings of 2020 as seen through TikTok.

As we were unable to direct via live feed for most of our creators, my partner and I decided to gamify the capture process by creating a unique system of bucketed prompts that our creators would get to choose from. Our goal was to keep the self-shoot engaging for our creators and to capture their authenticity.

Creative Directors:

Bao Truong & Christina Connerton
Nick Phillips
Stevo Chang

HECHO Studios
TikTok - Instant Fun
Social Campaign

This is the one where we had five weeks to concept, get approvals, shoot, edit, and deliver 70 unique video assets. Early days, late nights, trials, errors, and figuring it out as we went, but our barebones team hit our rhythm and, honestly, we had the best time making all of these. But please, don’t do this to me again.

Bao Truong & Erica Canup
Alicia Martinez
Tony Ung
HECHO Studios

the one you’ve been waiting for ◡̈ ♡