TikTok - Heads Up
Broadcast Commercial
It was an absolute dream to be able to work with some of our favorite TikTok creators and not to mention THE Gabrielle Union herself on this project. We were tasked with making a spot that spoke to all the feelings of 2020 as seen through TikTok.
As we were unable to direct via live feed for most of our creators, my partner and I decided to gamify the capture process by creating a unique system of bucketed prompts that our creators would get to choose from. Our goal was to keep the self-shoot engaging for our creators and to capture their authenticity.
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Bao Truong & Christina Connerton
Nick Phillips
Stevo Chang
HECHO Studios
Nick Phillips
Stevo Chang
HECHO Studios
TikTok - Instant Fun
Social Campaign
This is the one where we had five weeks to concept, get approvals, shoot, edit, and deliver 70 unique video assets. Early days, late nights, trials, errors, and figuring it out as we went, but our barebones team hit our rhythm and, honestly, we had the best time making all of these. But please, don’t do this to me again.
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the one you’ve been waiting for ◡̈ ♡
2023
2023