TikTok - Heads Up
Broadcast Commercial

It was an absolute dream to be able to work with some of our favorite TikTok creators and not to mention THE Gabrielle Union herself on this project. We were tasked with making a spot that spoke to all the feelings of 2020 as seen through TikTok.

As we were unable to direct via live feed for most of our creators, my partner and I decided to gamify the capture process by creating a unique system of bucketed prompts that our creators would get to choose from. Our goal was to keep the self-shoot engaging for our creators and to capture their authenticity.

Creative Directors:

Bao Truong & Christina Connerton
Nick Phillips
Stevo Chang

HECHO Studios
the one you’ve been waiting for ◡̈ ♡